Success at ASTHO

Snapshot

Public Health Review Morning Edition

Assisted in the launch and promotion of the daily newscast in 2021 and since then, handle a minimum of 3 internal and external guest bookings a week and the promotion of products and events (winning a 2023 PRSA Bronze Anvil Award).

Public Health Weekly

Manage and distribute a weekly flagship newsletter to over 60,000 subscribers while also leveraging industry knowledge to increase engagement, including increasing open rates from 23% to 55% in 12 months.

Project Management

Integrated the project management platform, Monday.com, in 2021 and continue to support the organization’s commitment to the platform, including the development and maintenance of the main project management dashboard.

Key Metrics

33%

Increase to 'Staff' Public Health Weekly open rates by implementing personalized subject lines and preheaders.

46%

Increase to 'Staff' Public Health Weekly click rates by including optimized call-to-actions based on industry standards.

1,500

Daily listeners to Public Health Review Morning Edition.

62%

Average attendance rate for webinars and events, coming in higher than the industry average of 35-45%.

243

Scheduled Public Health Review Morning Edition guests, including stakeholders, subject matter experts, and internal staff as of April 2025.