Artificial Intelligence in State and Territorial Public Health

ASTHO hosted a webinar with informatics and innovation leaders for an introduction to Artificial Intelligence (AI) and its potential applications in state and territorial public health. Speakers answered questions, including:

What is AI?
How is AI being used in other sectors?
What questions and concerns do public health practitioners have about AI?
What experimental applications of AI are emerging in governmental public health?
What risks and other considerations should my organization factor into its AI strategy?

The presenters also discussed ASTHO’s role in continuing the national conversation around AI in state and territorial public health.

Key Responsibilities

Lead Promotions

See the project from idea to completion. Establish the best promotional efforts for the webinar. Complete all project promotions and provide expertise on deliverables.

Social Media

Created strategic social media plan which included LinkedIn and Twitter. Wrote, published, and tracked all posts and event pages. Compiled key metrics for reporting.

Email Marketing

Responsible for assembling and sending registration and day-of targeted email blasts. In addition, decided on publishing cadance and placement of newsletter mentions.

Newscast

Worked with the Population Health and Innovation and Data Modernization teams to book, schedule, and secure an interview on ASTHO's Public Health Review Morning Edition newscast.

Details

The original goal for the programmatic team was 200 registrants. Within one day of promoting, we were able to secure 265 registrants. By the day of the event, there were 1,128 registrants with a higher-than-average attendance rate of 61%.

In addition to the webinar, the team produced a blog on ASTHO's findings around AI in public health. The promotion of the blog was included in efforts for the webinar.

The webinar and blog were featured in a prominent spot in ASTHO's flagship newsletter, Public Health Weekly, were included in the Public Health Review Morning Edition newscast, and were posted to LinkedIn and Twitter. Upon first mention on social media, the blog saw a spike in traffic of 444 pageviews.